In today’s day and age with so many different channels to reach your customers, it’s easy to think that some of the more “traditional”...

One very important thing for every professional to care about is their own personal brand. You might be familiar with the brand of your company, your favourite clothing, car, technology or food product; but what about your own brand: Brand ‘Me’? We are all living, breathing endorsements for other brands. Look down: is the brand of your shoes, clothing, jewellery etc. distinguishable? If yes, knowingly or not, you are endorsing that brand. If no, maybe your coffee cup symbolis