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C.

  • LinkedIn
  • Instagram
  • Facebook

Media Buying.

Strategic paid media planning and oversight.
 

C. provides media buying services focused on paid media strategy, planning and oversight — ensuring investment across channels is deliberate, efficient and aligned to business objectives.

Media buying sits above individual platforms. It determines where budget should be allocated, how channels work together, and how performance is measured over time.

When marketing strategy is needed

Marketing strategy is most valuable when:

  • Activity feels busy, but outcomes are unclear

  • Channels have grown without a guiding plan

  • Messaging is inconsistent across platforms or teams

  • Budgets are being spent without confidence in return

  • A business is preparing for growth, launch or change

What the strategy work covers

Every engagement is tailored, but marketing strategy and planning typically includes:

  • Market and audience analysis

  • Brand positioning and messaging frameworks

  • Channel and budget prioritisation

  • Campaign and activity planning

  • Clear marketing roadmaps and recommendations

Outcomes you can expect

Effective marketing strategy enables:

  • Clear priorities and faster decision-making

  • Better alignment across channels and teams

  • More efficient use of time and budget

  • Consistent messaging and positioning

  • A strong foundation for execution

What does it include?

Media buying support is tailored, but typically includes:

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  • Paid media strategy and channel selection

  • Budget planning and allocation

  • Coordination across Google Ads, LinkedIn Ads and other paid channels

  • Media scheduling and campaign phasing

  • Performance review and cross-channel reporting

  • Ongoing recommendations to optimise investment

 

Execution of campaigns is handled through channel-specific services, including Google Ads and LinkedIn Ads.

Why do I need Media Buying support?

  • Advertising spend is spread across multiple platforms

  • Budget allocation decisions lack clarity or confidence

  • Paid activity exists, but performance is difficult to assess holistically

  • Campaigns require coordination across channels

  • Senior oversight is needed to guide investment decisions

What can I expect?

  • More predictable demand and visibility

  • Better use of advertising budgets

  • Clearer performance measurement and insight

  • Stronger alignment between messaging, channels and outcomes

  • Informed decisions about future investment

Let’s talk

 

If you’re looking to invest in digital advertising with greater confidence and control, get in touch to discuss a media buying engagement.

 

View all services or book a discovery conversation.

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